Mrs. Sanjana Mondal is pursuing her doctoral degree in Brand Management from the Department of Business Management, University of Calcutta. She completed MBA in Marketing and qualified NET for Lectureship in the field of Management studies. Her research work focuses on Destination Branding and she has a special interest in the field of Services Marketing, Green marketing, and Consumer Behaviour. Pior joining to CBS she worked with IIM Calcutta as a Teaching Associate and was associated with Dinabandhu Institute of Techhnology and Management as an Assistant Professor of Marketing teaching AIMA(All India Management Association), WBUT PGDM & BBA courses. Before joining academics, she had experience of working in industry with some companies like Samsung & Bengal Ambuja in marketing domain. She has published and presented research articles in national and international journals and conferences of repute.