Prof. Pinaki Ranjan Bhattacharyya

Associate Professor,
Marketing

PhD (Business Management) University of Calcutta

Dr .Bhattacharyya obtained his PhD (Business Management) in Marketing area from University of Calcutta and Masters in Business Administration from University of Burdwan. Prior to this, he had obtained a Bachelor’s degree in Science with Honours in Chemistry from University of Calcutta. He has 17 years of experience as an academician, trainer, and researcher alongwith 10 years of experience in various industries of repute. He has several papers to his credit in reputed national and international journals. His research interest includes emerging concepts in Consumer Behaviour, Ethical Issues in Services Marketing Practices, Customer Value Chain Involvement, Perceptual Branding and Green Marketing. He has conducted a number of MDP’s and FDP’s. He was a Member- Board of Studies, Centre of Management and Economic Studies, UPES, Dehradun, and Member – Editorial Board, MERC Global’s International Journal of Management. He is empanelled as a Supervisor / Joint Supervisor for the PhD Programme in Management with various Universities of repute.

Research Work